This is a part of a challenge I’m doing, 28 concepts in 28 days. If you want to read about it head over to the Introduction.
In the 50s, record magazines would include a little postcard, offering the ability to get a shipment of random records every month for cheap. It gave the ability for these record companies to clear out some space for albums that were moving slowly.
The wine industry also took hold of this concept in the 70s and started to offer wine clubs. Wineries would package up some reds or whites and ship them to customers on a regular cadence. Most wineries now are offering wine clubs in some form, many have expanded the wine clubs to offering perks like discounts, tastings, pickup-parties, and club-only rooms.
Restaurants have been expanding beyond simply serving food in the resturant. It’s a key element of survival now. They are investing in take-out, meal kits, alcohol and even merch sales.
Today's concept brings the concept of clubs to restaurants, introducing Restaurant.Club a platform allowing restaurants to set up a club and perk system for their patrons.
You are able to set up paid memberships offering perks such as % off your order, alcohol packages, members cards, anything that would provide value to your customers.
Restaurant Club allows you to set up a custom-designed membership website allowing people to sign up online, or manage their subscription.
🏬 Merchandise Shop
Building a brand is important, Resturant.Club has its own merch department for things like custom beer and wine glasses, apparel, or even custom labeled beer or wine.
Giving you the opportunity to capitalize on the brand you’ve built.
🍔 Food Menus
It’s now commonplace to scan the QR code on a table while ordering, with Resturant.Club you can set up your food menu, but also advertise your membership clubs as well.
If the customer is already a club member you can display different pricing or custom menu items.
Overall this is a new channel for revenue that restaurants don’t have today, and it’s also a way for customers to support their favorite restaurants and get something from it. It’s a better way compared to Uber Eats asking you to simply “donate”.
Even if you charge $15/mo for a some perks, if you get your top 100 customers subscribing, that's a dent in your overall expenses.